The Man Behind 'What's G?'

NEW YORK (YouTube.com/AdAge) -- As viral sensations go, it doesn't get much better than "What's G." The cryptic commercial was crammed with celebrities, yet never mentioned that Gatorade was the product. And that sparked a national frenzy of blog chatter and punditry. Earlier this week, Jimmy Smith, the creative director of the TBWA/Chiat/Day group that created the campaign, faced reporters to explain just what "G" was.

Category:

Entertainment

Tags:

• advertising
• commercials
• entertainment
• news
• performing
• arts
• ad
• advertisement
• commercial
• spot
• spots
• marekting
• What's
• Gatorade
• TBWA
• Chiat
• Day
• Jimmy
• Smith
• Pepsi
• beverage
• tv
• television
• Serena
• Williams
• John
• Carlos
• Tommie
• Kerri
• Walsh
• Misty
• May-Treanor
• Candance
• Parker
• Dwayne
• Wade
• Jessica
• Mendoza
• Derek
• Jeter
• Bill
• Russel
• Muhammad
• Ali
• Chaz
• Ortiz
• Jabbawockeez

[Amaestro]

he said " g-spots" hehe

[pcgamerdave25]

@KrptoSodium geeeeeeeaaayyyy

[dragonkiller63729]

Gatorade fucking sucks. It's like watered down Kool-Aid... I miss the old Gatorade :(

[bromesa]

G= Gangster 

[ilovehhaammzzaa]

LOL PEOPLE ITS GATORADE DUHH

[acetrain81]

What's G! G IS THE 7TH LETTER OF THE GODDAM ALPHABET! THESE COMMERCIALS SUCK.

[dimviesel]

G=gay

[KrptoSodium]

G < thats gee

[jadeyknoxville]

@CityStar1904 hahahaha....he said he's a toy from msk/cbs? hahahahaha....