Lee Showroom Launch: Charlotte Road
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Uploaded by canoeinc on Mar 31, 2011
To stamp their mark on London, Lee wanted to invite a host of distinguished UK and European press and retailers to the launch of their new showroom in the heart of Shoreditch, London.
Canoe created and managed an event to celebrate with Pete and the Pirates providing the entertainment. We ensured the most influencial media attended and were able to fully experience the brand's personality.
Trade press was of the utmost importance so we hosted interviews with sales spokespeople on the night.
Post event we also provided images to key influential editorial such as the Drapers party page.
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