Three Approaches to Assess Moderation (Interactions) in PLS Path Models: Part 1

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Uploaded by on Oct 6, 2011

We discuss the three basic approaches to assess moderation (interaction effects between two latent variables) in PLS path modeling: (1) product indicator; (2) group differences; and the (3) two stage (for formative constructs) approaches. Part 1 (this video) only discusses product indicator. Part 2 (next video) discusses group differences and two stage approaches. More information available at http://georgia-r-school.org/PLS_Boot_Camp.html.

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