Peek & Cloppenburg - Press Conference & Opening Event

Ambitious architecture for ambitious fashion. Fashion house Peek & Cloppenburg opens the doors to its new branch in Cologne, designed by Renzo Piano. Our task is to design and implement the press conference and opening event for the new flagship store.

The event concept and the Weltstadthaus store designed by Italian top architect Renzo Piano form the perfect symbiosis. The central design is based on the idea of unveiling: 10,000 square metres of building, covered with white cloth, give the store a special character. An oversized, illuminated avenue of white balloons leads from the ground floor to the third floor where the actual event takes place. After the official symbolic handover of the keys by the constructor, the veil falls and the new store uncovers P&Cs latest collection. Around 1,200 celebrity guests from fashion, politics, business and economy experience various worlds of fashion accompanied by music in something of an in-house trade show.

Category:

Travel & Events

Tags:

• 05
• p&c
• 1Mbit
• stream