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Webinar: Attribution Modeling for Digital Success

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Published on Nov 15, 2012

[Recorded webinar from November 2, 2012.] In the final webinar in our Attribution webinar series, we discuss how marketers can better understand the impact of each campaign and channel using attribution modeling. We dive into the details behind Google's Attribution Modeling Tool, which enables marketers to quickly and easily build, apply and test how different attribution models affect advertising performance beyond the last click. Join attribution experts Bill Kee and Neil Hoyne as they demonstrate how to use this powerful tool to gain deeper insights into the true drivers of campaign success.

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