On Uk Parlophone from March 1967 ,the Action with an infectious slice of feel good Mod-pop with the self penned "Never Ever". I don't think anyones uploaded this ,always seeming to opt for "Holdin' On" or "Sha-lo-ney" but this is one of my favourite Action tracks and always lifts my spirits.
great band , met reg king once nice guy
boozooist 6 months ago
we are the mods
symsmod 6 months ago
@gerryryan Perhaps it is the worst single they ever released, but it's still my fave by far!
IMO, the arrangement is killer - horns, and wicked backing vox on the chorus and verses - signature George Martin minor chords for those backing vox, absolutely amazing stuff.
Also liked this one as it was their own composition - unlike the rest of their singles, which if I recall correctly, were all covers.
Nealo81 8 months ago
@gerryryan I like this single but I agree about the horns. If they arranged it differently I think it would of been better.
paintedship 1 year ago
I like the Action but this has to be the worst single they ever released.the cheesy horn arrangement and dreadful lyrics.how did george martin let this get past quality control.Reg had a great voice,in my lonely room,since i lost my baby,that is totally wasted on this rubbish.still, shadows and reflections was an improvement as was the equally good b-side something has hit me
gerryryan 1 year ago
RIP REG.
yahood66 1 year ago
@WillieGarvin66, yes, sad news. Rip Reggie
merseymain 1 year ago
RIP Reg King, Never Ever we'll listen to his perfect voice... Just on rds not live anymore...
WillieGarvin66 1 year ago
Wicked stuff. Absolutely love this band -- hadn't heard this track in years . . .
Great vocal performances, esp the harmonies . . . wonder if this was another one of George Martin's productions . . .
Nealo81 1 year ago
Thanks merseymain, we never heard The Action in Vancouver, we were overloaded with Hippie/Phsycadelic San Fran/L.A. stuff, I saw Small Faces in Dundee while on holiday, I was blown away, you were way ahead of us, they didn't even dig The Who till Tommy in N. Am. Truth.
locheelad2 2 years ago