The leap of basketball brand AND1 that had arisen in 1993 started from AND1
MIXTAPE.
"AND1 MIXTAPE TOUR" starts from putting of the one basketball coach certain one boy's play in 1998 in the video. AND1 that feels a big possibility in the move and the technique of the boy put in the video collects the street bolas, and collects their play. It is made to do, and 200,000 is produced as a video in a retail store from all over the U.S. for promotion with the highlight of their play and the lifestyle, the fashion, and Hip Hop of the street bola "MIXTAPE" Mix. The image came to call the big topic, and to make the name of AND1 known at a dash in less than no time.
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