http://www.negotiationdynamics.com/Newcar.asp Your first step is to get several on-line quotes for the car you want before you actually go to a dealership to negotiate. This allows you to start the negotiating process from home, which is definitely to your advantage. Also, by getting an e-mail quote, you identify yourself as an Internet customer. Most car dealerships divide customers into two categories, those who use the Internet to do research and probably know what the dealer invoice is, and those who don't. By using an Internet service to get your quotes, you announce immediately that you are an "Internet Customer" and it will be the Internet salesperson who will e-mail you the quote and with whom you will begin the negotiation.
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