The opening sequence of this piece was inspired by the product's namesake. I used ambient occlusion in the self illumination channels to create the glowing embers, Reactor to throw the embers, P-Flow for all of the sand, and FumeFX for the fire, smoke, and dust. The original release had the product erupting from a pile of sand and ash, as I only had seven days to create the entire spot.
RESPONSIBILITIES:
Direction
Technical direction
Animation 3D
Animation 2D
Modeling
Texturing
Shading
Lighting
Particles
Dynamics
Compositing
Editing
TOOLBOX:
3DS Max
Mental Ray
FumeFX
Reactor
P-Flow
Photoshop
After Effects
Premiere Pro
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