shopkick / CW: The first bridge for advertisers from TV directly into the store
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Uploaded by petersetera1 on May 19, 2011
shopkick at the CW Upfront presentation in NYC. From the New York Times:
http://www.nytimes.com/2011/05/19/business/media/19adco.html?src=twr
In conjunction with Shopkick, the largest location-based shopping app, viewers who open up the shopkick app at a certain time — say, when a store has a commercial running on a CW show — could receive special offers or discounts from that retailer. (The Shopkick app would listen to the audio of the commercial to detect when it appears.)
As Cyriac Roeding, chief executive of Shopkick, put it: "The cellphone is the only interactive medium that you carry with you while you're watching TV and while you're shopping in the store. The cellphone is therefore the only interactive medium that can function as the bridge between the TV screen and the store shelf."
Shopkick hopes to gain new users through the deal with CW, for undisclosed terms. And CW hopes to be another bridge between advertisers and consumers.
"We know viewers have these devices while they are watching TV," said Rob Tuck, executive vice president for national ad sales at CW, adding that such viewers include his daughter, 16, and his son, 17.
The other initiative is an online game, Bwingo, to be used through Facebook or CW's Web site, cwtv.com. By playing the game during a broadcast, viewers "will have the ability to gain rewards," Mr. Tuck said.
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alwaysacesqueen1 8 months ago
I Really like ShopKick! Thank You for making it more rewarding! The Easier AND More Rewarding ShopKick becomes, the Easier people will sign up and feel more rewarded for their efforts. £:oD ={^~,~^}=
JulieCoultes 9 months ago
I love shopkick!!!
emmacaban 9 months ago