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What is Branding?

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Uploaded by on Sep 16, 2011

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.

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Uploader Comments (NorwichBSchool)

  • thanks. can i borrow it to use in my present next day plz :)

  • @SilentRain1992 Of course you can. With pleasure. We've had loads of people contact us who have used it in their presentations. We are proud that people are sharing it.

  • This is totally awesome. Just a quirky question, which may have been answered here before so my apologies, which music is used in this video?

  • @ejazasi Hi there. It was some library music. I will check for you.

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All Comments (77)

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  • Amazing video ....what is the software that you used to make this?

  • The music is too repetitive and the final message too short: I wondered what was the final goal of this video ...

  • Guys - curious if you guys mind us embedding your video via YouTube player into our website as an example of branding concepts? I know we can use it in preso's but embeddig it into our site was a bigger deal so we wanted to confirm permission. Great video.

  • Like if u paused to try reading this number: 70,452,000,000

    Its Seventy Billion and Four Hundred Fifty Two million United States Dollars.

  • awesome guys, great job :)

  • I hate people wants to be too clever. I hate listening to people talking about branding like they could tell us something new. They are boring and annoying.

    I prefer videos like these. Fantastic! +1

  • @skillzdatkillz000

    The word organisations is spelt correctly. Thats how it's spelt in England, where this video was produced and where the language was invented.

  • Hi i was just wondering if i can use this video in my presentation and was wondering how can i get it? Thanks

  • brand IS identity though isn't it? That "brand is.." part was a bit wishy washy..

  • Amazing. I've always loved this kind of presentations.

    feel like you can learn a lot without getting preachy.

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