6. Measuring The Social - Shifting Toward Online Advertising

Dan Neely, founder and CEO of Networked Insights, explains the increasing importance for companies to measure and understand the complete online social situation.

The current macro-economic environment will impact both offline and online ad spend. Folks like Ben Schachter (an analyst with UBS) have predicted that the continuing shift toward online advertising will be accelerated by this macro weakness.

We're now seeing evidence that Ben's predictions are correct. In the recent meetings with the 'big three' US auto makers in Washington, General Motors CEO James Wagoner said that GM would be shifting a substantial amount of their $500 million ad budget online.

In order to best utilize shrinking advertising budgets, companies like GM will be turning to online channels. Although this is smart, its only the first step as its not simply about shifting ad dollars online, its about doing this efficiently and intelligently - targeting the right people with the right content.

Networked Insights measures the 'social' across social media... helping companies understand 100% of what's going on around their brand.

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Networked Insights is transforming tactical market research into strategic Customer Intelligence by combining proprietary Web 2.0 mining technology, deep social media expertise and rich interactive analytics to drive better business decisions.

Visit us at www.networkedinsights.com

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Science & Technology

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• customer
• intelligence
• community
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• wisdom
• network
• engagement
• research
• marketing
• advertising
• social
• media