How to Use Personas to Improve Sales with Brian Eisenberg

I am a big fan of Bryan Eisenerg and Dr. Wilson and have read both Bryan's books and several of Dr. Wilson's. I found Bryan's explanation of personas on this video the clearest and most usable of any I have seen previously -- and that includes in his books.

This topic os of interest to me but Dr, Ralph Wilson is not captioning any of his videos nor providing verbatim transcripts so this is shutting out all people with hearing loss. I have previously contacted Dr. Wilson but his only defense is that he is a small business. If he is making sure the video has audio for benefit of his audience, the least he can do is make sure it is visually comprehensible for benefit of audience who needs it. I continue to be very offended.

A great video from a power-house duo!

We have both books that are mentioned and applying what we've learned has made a huge difference to our websites.

Thanks to both of you for your insight and assistance (via your newsletter/blog).

How come there is only one comments for such useful content?

This is exactly what I am looking for.
Thank you, Dr.Ralph Wilson

Great content.  What persona does this video appeal to?