Medaille College New Branding Campaign - Overview

We're proud to announce that our multi-faceted campaign for Medaille College has hit the streets. It's pretty much the most extensive campaign we've worked on, including a logo evolution, TV, radio, environmental branding, launch event materials, collateral, a branded VW bug, and such and such. Not to mention an extensive PR component. The overarching theme, "Change your mind," defines the Medaille brand on several levels -- people will be changing their perspectives on the college from now on, and it's a place where students transform the way they think. A cool sidenote: the uber-catchy tunes you're hearing came courtesy of The Tins, an up-and-coming Buffalo band recommended to us by Robby Takac, Goo Goo Dolls bass player/vocalist and Medaille alumnus.

Category:

News & Politics

Tags:

• tv
• radio
• internet
• students
• forehead writing