Glee See The USA In Your Chevrolet - Bob Maguire Superbowl Commercial

Chevrolet teamed up with the cast of "Glee" for a revamp of "See the U.S.A. in Your Chevrolet," a popular theme for the brand in the 1950s.

During "Glee," which aired after the big game, the club is awarded a Chevrolet commercial in a dream sequence. Lea Michele and Kevin McHale trade lead vocals on the tune originally popularized by Dinah Shore.

"That strategic collaboration threaded Chevrolet's presence in the Super Bowl with its ongoing 'Glee' sponsorship resulting in one of the most unique integrated marketing initiatives of its kind, marrying their brand messaging with one of our hottest programs on the most-watched day of the year," GM global chief marketing officer Joel Ewanick said in a news release.

Less-than-subtle plugs in TV shows for sponsors isn't exactly a new concept; daytime TV shows awkwardly began plunging into that field last year. Still, the dream sequence was fun to watch. Check it out from Bob Maguire Chevrolet.

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  Autos & Vehicles

[KroMcLovinFaSho]

Is that an angel, or is it Lea Michele?

[Joy Turley]

The vid buffered at 0:07 and I DIED at Naya and Mark's faces XXXD

[Marikoearendil]

Glee was on it´s pinnacle in this moment! miss it!! ):

[apexdna]

I can's believe this wasn't banned in the name of political correctness. 

[jeveuxlesoleil]

Though a substantial amount of Canadians wouldn't be impressed with lines such as "America is the greatest land of all" coming out of a Canadian's mouth. There's a lot of cognitive dissonance up here.

[EvilEvil Borgie]

Naya's reaction... GOLD! XD

[BombWarning]

Impossible to distinguish. 

[BoraMustang]

This is the best commercial. I prefer Ford, but after this commercial: "I wanna see the USA in my Chevrolet" With Lea in it. :)

[Liz Saunders]

i love arties voice in this

[dgoren121692]

I think Dinah would like it.



[VTharmuzie]

where's dianna?