Glee See The USA In Your Chevrolet - Bob Maguire Superbowl Commercial

Chevrolet teamed up with the cast of "Glee" for a revamp of "See the U.S.A. in Your Chevrolet," a popular theme for the brand in the 1950s.

During "Glee," which aired after the big game, the club is awarded a Chevrolet commercial in a dream sequence. Lea Michele and Kevin McHale trade lead vocals on the tune originally popularized by Dinah Shore.

"That strategic collaboration threaded Chevrolet's presence in the Super Bowl with its ongoing 'Glee' sponsorship resulting in one of the most unique integrated marketing initiatives of its kind, marrying their brand messaging with one of our hottest programs on the most-watched day of the year," GM global chief marketing officer Joel Ewanick said in a news release.

Less-than-subtle plugs in TV shows for sponsors isn't exactly a new concept; daytime TV shows awkwardly began plunging into that field last year. Still, the dream sequence was fun to watch. Check it out from Bob Maguire Chevrolet.

Category:

Autos & Vehicles

Tags:

• Glee
• Superbowl
• advert
• advertisement
• bob maguire chevrolet
• maguire auto
• cruze
• chevy cruze
• chevrolet cruze
• glee cast
• see the usa
• ads
• comercial
• commercial
• glee
• rachel berry

[KroMcLovinFaSho]

Is that an angel, or is it Lea Michele?

[awesomeness564]

The vid buffered at 0:07 and I DIED at Naya and Mark's faces XXXD

[florencefan123]

I was just here hoping to see Chris Colfer in tight white skinny jeans. I'm so disappointed.

[cupcake37085]

Is Finn in this

[honeybun123100]

@sofiaio i think cause he's canadian, they didn't want him singing about USA...?

[walterbrob]

I didnt see the 1961 Belair convertible..nor did I see Dinah Shore!

[sffilk]

Doesn't matter. They're NOT Dinah Shore

[Gleek1able]

@sffilk 'Kids' that are all in there twenties some about to be 30.. Commercial or song? because the 'kid' singing this has had vocal training for around 16 years . :)

[JoeDeath50]

Nice commercial, nice car but I'm sad that the USA is going to the shit hole economically. I hope to see the USA bounce back.

[Gargoyle786]

unreliable and shitty vehicles

[sofiaio]

where's finn? o__O

[trentramseyer]

bailout money..... for this? why dont they just make better cars instead of making over priced annoying commercials