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BrandLogic Interviews: Lessons in Brand Management: Sony and the Onion

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Uploaded by on Feb 10, 2009

The Onion released a satirical video aimed at poking fun at Sony and it's products. I talk with Denis Riney to see how Sony should react to protect it's Brand and their reputation.

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  • sony wish's they had took this gr8 advice rather than get the end user abuse they gave us (cough BAIT N SWITCHING FEATURES ON PS3 FOR US LINUX ENDUSERS) now the hackers response to this was very much callous granted but lets pay attention to the root motivation of these folks

  • Good work, Red!

    I really dig the angle on the issue. Also, I really dig Mr. Riney's responses, he's absolutely right. If Sony got pissy about it, it would do more to harm the brand name than anything else could. Great interview.

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