How do meta geo tags influence the search results?

Search for "queries deserve freshness new york times" and it'll explain what he's talking about :)

So basically content is king

Rick

Yea Matt's famous saying

then it may help if you could put the sites in states and counties as well, works well with google local, and geo searches.

Yes, leaving out a way to set location is unfortunate. My concern is pointing to the street corner - not saying what country I serve. It would be interesting to be able to set page specific geo data that would help travel websites define the location of their content - even on a page by page basis.

Maybe I'm missing something, but I can't seem to find a "per subdirectory" way to specify location of content. We have content broken down into country/state directories but since we cover more than one country we haven't been able to use the webmaster tools to specify a location.

I was excited at 1:07 when I heard that, but I can't for the life of me find it. Anyone else see it?

I found it under "site configuration" then "settings".
Our geo area is a subfolder, and we added that folder as a site and put the tracking code in the folder. Now it shows as a site in QWMT, and if I click on it, and go to site configuration then settings, I have the option to select a geographic target location. Hope this helps you.

Yep, aftecllc is right, just add the subdirectory as a separate site in Webmaster Tools and you'll be able to set the geographic target for it. If you have trouble, try asking for help in the Google Webmaster Help Forum, which is linked to on our channel page. Click on "GoogleWebmasterHelp" above this comment to get there.

- Wysz, Google Webmaster Central

because they are extremely, extremely valuable. dreamy, really. didn't have these when i was seo-growing-up. Had to do reverse-engy or trial-error.