How do meta geo tags influence the search results?

Jochen from Stuttgart, Germany asks:

"How do meta geo tags influence the search results?"

Recorded on April 23, 2009.

• Category

  Science & Technology

[Cam Turner]

Maybe I'm missing something, but I can't seem to find a "per subdirectory" way to specify location of content. We have content broken down into country/state directories but since we cover more than one country we haven't been able to use the webmaster tools to specify a location.

I was excited at 1:07 when I heard that, but I can't for the life of me find it. Anyone else see it?

[GoogleWebmasterHelp]

Yep, aftecllc is right, just add the subdirectory as a separate site in Webmaster Tools and you'll be able to set the geographic target for it. If you have trouble, try asking for help in the Google Webmaster Help Forum, which is linked to on our channel page. Click on "GoogleWebmasterHelp" above this comment to get there.

- Wysz, Google Webmaster Central

[agapitoflores001]

MetaGeo is very nice and helpful.

[clinicsofworld]

So if I understand this correctly, If I have

sitename.com/Australia/Plumber

sitename.com/Australia/Dentist

I can put the above 2 URL's as 2 separate sites on my webmaster tools and then set the geographic target as Australia?

[PlentyofTorrents]

Can you link to my site on the google home page? >:)

[Tim Robinson]

Search for "queries deserve freshness new york times" and it'll explain what he's talking about :)

[Sensei J. Richard Kirkham B.Sc.]

So basically content is king

Rick

[GTWCMT]

then it may help if you could put the sites in states and counties as well, works well with google local, and geo searches.

[webresvideo]

Yes, leaving out a way to set location is unfortunate. My concern is pointing to the street corner - not saying what country I serve. It would be interesting to be able to set page specific geo data that would help travel websites define the location of their content - even on a page by page basis.