Published on Oct 15, 2012
Hello, I'm Jennifer Dunphy. Welcome to this weeks internet marketing minute.
Google+ has one competitive advantage that is unrivaled with all other social networks; It is Google!
Here is one thing your company can do to better utilize Google+.
Utilize The Ripple Effect
Google+ Ripples are a great way to connect with the movers and shakers in your industry. Ripples, similar to the ripple effect created by water, allows you to see all of the shares for a specific page that you shared, as well as how the link was shared with the network. Now you have access to not only the people that shared your post from your page, but everyone overall that shared your post. When you know who is engaging with you and your brand, you are better equipped to quickly facilitate the information flow to your community and targeted audience. Available in over 60 different languages, Google+ Ripples is positioned to become a valuable tool for reputation management as well. With the analytics that are provided, you are able to see not only who shared the post, but who are your top influencers, allowing you to reach out to them and form a mutually beneficial business relationship.
You can view your posts Ripples by clicking on the expandable menu on the right side of any public posts.
Here is a post regarding Project Glass shared by Google, Larry Page and Sergey Brin and over 10,010 additional public shares.
Here you can see the statistical data around the post and utilize it to better engage with your audience and top influencers.
By utilizing Google+ ripples, you will gain valuable insights into the people that are not only interested, but are actively engaging with your brand.
Check in with us next week to learn more about how Google+ can help your business
Thanks for joining me today