Alzheimer's Australia has, for the first time, launched a national television advertising campaign to urge people who have serious concerns about their memory to seek help sooner rather than later. Called "There's a difference", the advertisement explains the differences between what is considered "normal" memory loss that may happen with age and, memory loss associated with Alzheimer's disease and other forms of dementia. The campaign will also raise awareness of Alzheimer's disease and other forms of dementia and urge people with memory concerns to act now and seek help either by contacting Alzheimer's Australia on the National Dementia Helpline - 1800 100 500, or by seeing their doctor.
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