Proenza Schouler SS10 Event presented by Pitti Immagine in Florence

We present a documentary behind the scenes at Villa della Petraia, in the lead up to Proenza Schoulers fabulous event showcasing their Pre-Spring collection 2010.

Watch as Kembra Pfahler directs her Florence ballet dancers for last-minute auditions in the gardens, witness Haim Steinbachs precision as he constructs an installation of Proenza Schouler accessories in the foyer, and walk with Art Production Funds Yvonne Force Villareal as she places Kalup Linzys photographs against the villas façade.

Then watch as evening falls and the beautiful people come out to play, with exclusive footage of the evenings proceedings including the devilish performance by The Voluptuous Horror of Karen Black and the dramatic genius of Kalup Linzy.

The video also contains an interview with Jack and Lazaro of Proenza Schouler as they discuss the curation of the event, providing further insight into the multi-faceted multimedia collaboration.

All footage is brought to you courtesy of Pitti Immagine.

Category:

Howto & Style

Tags:

• Proenza Schouler
• Pitti Immagine
• Fashion
• Florence
• Jack mcCullough
• Lazaro Hernandez
• Chloe Sevigny
• Kalup Linzy