WMJX 1987- "Baby"-Reinvented radio station advertising. 3 other FM stations played the exact same songs. Target Market: Baby Boomers. This simple, yet powerful execution truly understood the human condition, and launched WMJX into the #1 position overnight. And they've remained #1 to this day. Job well done.
They don't make 'em better than Keith Lane.
jw919 2 years ago