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Keith Lane Creative-WMJX-Baby

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Uploaded by on Feb 17, 2009

WMJX 1987- "Baby"-Reinvented radio station advertising. 3 other FM stations played the exact same songs. Target Market: Baby Boomers. This simple, yet powerful execution truly understood the human condition, and launched WMJX into the #1 position overnight. And they've remained #1 to this day. Job well done.

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  • They don't make 'em better than Keith Lane.

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