Scott Stratten's Unmarketing Genius SXSW 2010
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Uploader Comments (RochelleVeturis)
Top Comments
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This man is in possession of what used to be called, "common sense" - bravo. You have to start with the ground and let it grow.
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COOL VIDEO.... Did you really say you sleep too?? Wow Roch haha!
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All Comments (5)
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just finished reading Un-Marketing and thought it was excellent. Scott sums up everything you need to know perfectly in this video clip. If your business fundamentals aren't solid the tools don't matter, so start there. Un-Marketing teaches you how to "unlearn the old ways and consistently attract and engage the right customers." The book explains the social media tools and gives excellent examples of how to use them to build relationships.
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Thank you for the comments Chels and Tom. As you can tell, I adore Scott. He is frank, witty and hilarious. I seriously laugh-out-loud when watching his videos. He has a knack for explaining things so that these concepts "click" with people. Had to share him with you :)
RochelleVeturis 1 year ago