Nintendo 3DS - Super Mario

Nintendo occupied the 2 central panels on Clear Channels Cromination for a 3d special build promoting the new Mariokart 7 game coming to the market in December 2011.

Planned and booked through Kinetic & the MEC team -- with the special build being the only piece of OOH booked by the client.

The build comprised bold colourful background creative working with 3d lettering, 2d character cut outs and a 3d model Nintendo 3DS console -- measuring over 4m high and almost 5m wide. Made to replicate the real thing (except you cannot actually play it!)

Full creative layout, production and installation was project managed by Hi Rezz.

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• Nintendo
• HiRezzUK