Live Life, Don't Watch It - a PUMA film

With the rapid rise of reality television, more and more people seem content to spend time watching life on television, instead of actually living one themselves. Elevating those who fight, backstab and cheat into celebrities and role models. Something has got to change. So for the latest PUMA Social release we are offering people a choice: do they want their nights to be
spent staring at televised strangers, or do they want them to be more?
A time when they live life, instead of just watching it. Where reality stars are replaced by teammates. The 90-second film juxtaposes a slew of reality television audio clips with visuals of life being played. It celebrates those who choose to ignore the banality of today's reality television climate, in favor of
creating their own stories with friends and teammates. Furthermore, the film encourages those of us not out already, to get off the couch. Because in the end, life deserves to be played, and channel surfing is not a sport.

For more information on PUMA Social, please visit http://puma.com/social

• Category

  Entertainment

[conducttracks]

"The Night, Do you want to be tapping your keyboard, trolling youtube, watching concocted, conceited, marketing commercials tell you what fun is? Tell you that roaming the streets at night with promiscuous skanks, eating fatty, salty, carb load foods will some how allow you to recapture your youth? Should you allow a internet commercial tell you to turn of your tv and go out and drink until you're inspired to trash your local Pub? Just make sure your Puma's are on when you do, The Night"

[cyberpolice9000]

You know, Puma is right.

I don't need TV, I don't need your stupid celebrities, your cheap facade of reality!

I've got the Internet. I've got videogames.

Fuck yeah.

[joelx200]

nor trashing the local bar........bars aren't fun anyways, half of them are always the same people from the same highschool and xolleges they graduated from supposely "living" it. Bars and Pubs are simply other words for Living rooms and Man caves. Me and my friends go to music shows, eat out, drink coffee and go for long drives through city streets, country sides and places we've never been before and enjoy the nightly scenery listening to our favorite bands, joking & talking about everything.

[joelx200]

I agree.....though the point that says "replacing them with Teen Moms," yeah, that one doesn't sound effective nor helpful. lmao

[Dino Hoax]

Dude, this is like totally awesome.

[Byron Allanvre]

I completely agree with this ad. OMEGA CLOUD 7 installment 4

[Yerbolat Sarsembaev]

good job!

[Yerbolat Sarsembaev]

А ролик классный!

[JohnGrishamFan1]

Makes sense. And actually, this whole video could have been a little tv show. The only times I've stayed up all night with friends was in the safety of someone's home.

[JohnGrishamFan1]

It's been so long since I saw a tv show that nothing they said about them tripped any memories. I didn't even know puma was a shoe.

[SKYsTHeLiMiTuKNo]

in all honesty, i do do this stuff every night.

and i see PUMA trying to get kids to do the same, it makes me happy.

the top comments on this are exactly the people who need to do so

[asscass]

what is better that partying?