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Hot Topic Roundtable: Social CRM

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Uploaded by on Aug 6, 2009

Social CRM is getting a lot of buzz these days. Vendors are clamoring to add it to their platforms and companies are hungry to incorporate it into their customer strategies. Three experts Bill Band of Forrester Research, Brent Leary of CRM Essentials, and author Paul Greenberg discuss the strategic and vendor landscapes of the emerging sCRM market in part one of 1to1 Media's Hot Topic Roundtable on social CRM.

In part two,Bill, Brent, and Paul will discuss the future of social CRM and how companies can avoid past CRM mistakes when implementing social CRM into their business.

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  • one of those visionaries is my uncle, Brent Leary!

  • Very insightful.

  • Nicely done interview. Good job by 1to1 and these visionaries.

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