Ethel Merman "Vel" commercial
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i remember the rose-shaped washing sponge on a stick it came with.
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What the 'hel' is Vel?
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ooh i NEED that stuff
3 years ago 2
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take it from Merm!
3 years ago 2
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They still manufacture and sell Vel in European countries
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must... get... Vel...
3 years ago 2
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I remember this well...gotta get me some Vel...
3 years ago 3
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thank you so much for posting this
3 years ago 2
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Colgate-Palmolive needed Ethel's personality {and pipes} to push Vel towards consumers, as it really wasn't selling that well in grocery stores at the time. They literally paid through the nose for her and the rights to the song...in the end, however, Colgate discontinued manufacturing Vel by the late '70s.
fromthesidelines 3 years ago 5
This is what awesome wishes it could be.
OppositeGeorge 2 years ago 3