CLIPMANIA | User Generated Content in Advertising

A flourishing genre on the internet is parodies of well known advertisements. It seems people cant resist hitting back at the people who bombard them with commercial messages. But in some cases it seems their little joke may have backfired as some of the parodies have been so good that companies want to use them in their advertising!

History and Philosphy student Philip Stute's clip for a supermarket chain won him an advertising award and an apprenticeship at an advertising agency.
In his clip he takes the supermarket's slogan, which translates as "we love food" completely to heart, declaring his undying love for a Cauliflower!
And he's just one of many young talents out there. In fact advertising agencies are now requesting customers to write in with their own bright ideas for ads. That way they kill two birds with one stone. The ads are cheap and they promote consumer identification with the product.

Category:

Entertainment

Tags:

• Deutsche
• Welle
• DW-TV
• CLIPMANIA
• Clips
• Webclip
• Fun
• Web-TV