Uploaded by JessicaKizorek on Jun 25, 2009
BACKGROUND
These days, marketers have little choice but to adapt their strategy to the shifting behavior of consumers online. The demand for online video and interactive strategies is growing rapidly across the board, and the influence of online content and communities is dramatically altering the way consumers interact with products and services. While most marketers are clear that integrating Internet video into their existing online strategy is the next step, many are unclear how to do it.
PURPOSE
In this speech, Jessica Kizorek explores the nature of the online video channel, and guides the audience through practical avenues of utilizing a medium that has become a driving force in the online world.
DESIGNED FOR
Marketing & Advertising Professionals
Business Owners
Anyone involved in the process of communicating a business message
The speech is designed as a 45-minute keynote, but can last between 20-60 minutes
There is also an interactive session (60-90 minutes) designed to follow and compliment the keynote.
TOPICS COVERED
· Adopt a forward thinking approach to capture the attention of your market
· Distinct advantages of video communication over text and images
· Why market trends show skyrocketing video consumption rates
· Best practices for producing and distributing video over the web
· Understand how the production process works, what it takes to jump on board
· Unleash the power of video to increase conversion rates
· Practical ideas for immediate application
BIO
Jessica Kizorek is a popular keynote speaker, seminar leader, Internet video expert and the respected author of three popular books on the subject of video marketing and the Internet. Jessica Kizorek has made it her mission to keep marketers in the loop with her keynote speeches and seminars on the latest in online video, online branding, consumer marketing trends, social media trends, plus how social media marketing (SMM) can be a valuable channel within integrated marketing campaigns.
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