Diesel Be Stupid

http://www.facebook.com/Diesel

Diesels SS10 Be Stupid campaign celebrates bravery, spontaneity and saying YES.

Are you sick of being told that all your good ideas are stupid? Well, weve got news for you: theres nothing dumb about stupid. After all, Diesel was stupid enough to start selling new jeans that looked old and look where that got them!

When somebody says: Dont be stupid, what theyre really saying is: Dont have fun. Dont be daring. Dont provoke. Bury your sense of humour. Get serious.

So we say: Get lost. Were with stupid!

Diesels Be Stupid campaign is all over Piccadilly Circus, inviting people to expose their friends brilliant stupidity to the whole of London. All you do is simply upload a remarkably stupid photo of your friend and theyre the star of Piccadilly Circus!

To further celebrate stupid, Diesel has £50,000 to make one very special stupid idea a reality! Now were asking you to Be Stupid submit your brave ideas on http://www.facebook.com/Diesel

Be Stupid calls out to each and every one of us. Its the key to successful living. Its about following your heart and not your head. You cant outsmart stupid so dont try. Long live stupid.

Category:

Entertainment

Tags:

• teaser
• trailer
• diesel
• ad
• advert
• be stupid
• stupid
• silly
• daft
• brave
• bravery
• Piccadilly
• London
• interactive
• billboard