European style bike-share program comes to downtown Chicago

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Uploaded by on Aug 4, 2010

B-Cycle, a collaboration among Humana, Trek Bicycle Corp and Crispin Porter + Bogusky, has teamed up with Chicago's Bike and Roll, a bicycle rental and tours company, to bring bike sharing to the streets of Chicago.

The concept of Bike Sharing, first made popular by Europe, has been growing in the U.S. - making Chicago B-Cycle's 4th U.S. city to implement the program.

Reporter Tey-Marie Astudillo attended the launch of the program to find out just exactly how the system works and what risks may be associated from increased bike traffic on Chicago's already busy streets.

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