Edun Fall/Winter 2011 Fashion Collection "Storytellers and Liars"

Edun presents the FW11 Women's Collection "Storytellers and Liars," the second collection for Edun under the creative direction of Sharon Wauchob. The theme "Storytellers and Liars" explores storytelling as it changes over time in various cultures. When a story is passed down through generations it becomes a reflection of the teller and develops a new meaning that can be seen as real or fantasy.

Who is the storyteller and who is the liar?, the clothes ask light-heartedly. When does a story become a lie? The pieces translate this notion through prints and the juxtaposition of fabrics with carefully selected iconic references repurposed to create a feeling that is completely fresh and new.

The palette includes pops of saturated blues and golds alongside neutral tones of camel, saddle, and licorice transformed into authentic, effortless prints.

Fluid and rigid fabrics are combined together, from layered, airy silks to textured boiled wools and chunky knits. Silhouettes, such as long, easy skirts that hit just below the knee and cropped knits and jackets are staples of the collection. Standout pieces include cascading dresses printed in saturated colors and reconstructed Fair Isle patterns in rich earth tones.

The collection also carries Edun's personalized, signature handcrafted detailing, specifically knotting and embroidery. Iconic Macintoshes, parkas, and bomber jackets top off the collection paired with easy frill skirts and shirtdresses that are reworked with mixed fabrics and prints in silk and organic poplin cotton.

Launched in 2005 by Ali Hewson and Bono, Edun is a not-for-profit fashion company founded on the premise of trade for aid as a means to alleviate poverty through sustainable employment and growth. Its aim is to encourage trade in Africa and raise awareness of the possibilities there.


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