Behind the Scenes - Creating American Airlines New Look, Logo and Livery

Catch a glimpse of the creation of our new look. Learn more about the process behind redefining an American icon. http://www.aa.com/newamerican

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  Travel & Events

[Doctorrayify]

Don Draper is turning in his grave.

[jlfll]

Have we forgotten that the merger with US Airways is making this possible? I can only hope that the service standard from US Airways doesn't plummet with this combination. We all saw what happened when AA absorbed TW. None of those TW employees are working now.

[MegaTransat]

this fuckoing pisses me off. i hate it i loved their old logo. air travel is turining into shit. leave it how it is like this now, no more new shit.

[Anuj Sharma]

Now,It's looking cool,@americanairlines why american airline cancelled the route ord-del,other airlines still operating on this.......................

[Diego Erazo-Villao]

I didn´t see the eagle, first thing that crossed my mind was the french flag, that was a very bad idea, missing the old livery

[Carlo Bari]

I'll be happy if EVERY seat on their planes fully recline to a bed position. Now that would be progress. These type of seats shouldn't just be for the rich and righteous in 1st and business class.

[NJ Canada]

I don't know what some people are huffing and puffing about. I mean its just livery. You don't even see the god damn thing cause you are inside. It looks great and I am not even american.

[SithMaster1234]

whats the song?