Funny or Die's Recipe for Success: Great Content, SEO, Social Media - Patrick Starzan, Funny or Die

Core to any good video content strategy is a blend of ingredients that compel and engage viewers to discover and share your content. You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. According to Patrick Starzan, Vice President of Marketing and Distribution for Funny or Die, its recipe for success is a combination great content, search engine optimization and social media. I caught up with Starzan at the Online Video Platform Summit 2010 where he discussed how Funny or Die developed its content strategy and some of the common mistakes publishers make with online video.

Starzan says:
"For us, social media has been a core part of how we get our content discovered, and it's something we've working on for years."

How Funny or Die got there, Starzan says is that, "Everything starts by defining your KPIs (Key Performance Indicators) and your metrics and what's important for your company's success. So we did that and we went out and developed a content strategy, separately for each of the platforms, understanding that the type of person on each platform is consuming and engaging in content in different ways. We really follow a strategy of building social capital, trying to give more than we get, trying to interact with the user, trying to give them a platform for access to Funny or Die, but also a platform where we can celebrate who they are."

The advice he offers to online video publishers and marketers to get their content discovered is that:
"It's about really having a comprehensive strategy. I don't think you should look at one, search over social media, as two different things, or two different variations of what's important. They're both just as important as the other. Because at the end of the day, you want to have your content discovered as quickly as possible by relevant audiences... So, put as much time into both of them as you can."

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[coinoptv]

good tips!