Relationship Coffee Fair Trade Case Study - Part 2 of 2

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Uploaded by on Feb 15, 2007

Second half of Sustainable Harvest Relationship Coffee Case Study. Sustainable Harvest is a for-profit coffee importer business with a strong social mission to provide sustainable, lasting markets for coffee farmers around the world.

As one of the largest fair trade coffee importers in the world, the price Sustainable Harvest pays growers is always well above the world commodity prices for coffee.

Relationship Coffee is built upon a foundation of transparency, full traceability, trade credit, total quality, and training.

Sustainable Harvest overseas farmer training offices help small-holder coffee growers to improve their quality and access higher paying markets.

As an importer of green specialty coffees from the top organic and fair trade farms from around the world, the company sells directly to coffee roaster/retailers.

Sustainable Harvest was the first importer to focus exclusively on organic, shade-grown, and fair trade specialty coffees. It was recognized by the Specialty Coffee Association of America in 2006 for the creation and development of the idea called "Relationship Coffee", as a new business model which has helped thousands of small coffee farmers and communities survive the recent coffee crisis.

The company remains the industry leader in building sustainable coffee trade relationships between growers and buyers.

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  • the network is a great impetus for the fair trade to get more popular!

  • Part II is just as good.

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