Christine Tieri - Surviving The Economy - Featured Speaker

Christine Tieri, Prez & Creative Strategist at smith&jones idea agency
An entrepreneurial spirit, Christine spent the first part of her career in the New York City advertising industry, but always knew she would one day own her own agency. For over 15 years, Christine has built smith&jones into a premier idea agency known in Central New England as the place to come for big picture thinking and creative marketing solutions. smith&jones' specialty is connecting clients with their audience wherever they are. The agency uses LinkageMarketing -- the perfect mix of digital and traditional methods-- to reach the desired consumer. The smith&jones client roster ranges from consumer products to finance to education to business-to-business, and includes: Dare Foods/Breton Crackers, Workers Credit Union, Nichols College, UMass Medical School and Southbridge Savings Bank, to name a few.

Christine always enjoys speaking to other entrepreneurs, business owners and marketers about injecting creativity and out-of-the-box ideas into their organizations.

In her presentation, Re-inventing Your Brand in the New Economy, Christine helps business owners understand that a brand is the face of the company and asks, "do you know what your brand is saying about you?" She will underscore the importance of properly positioning your brand, especially as the new economy continues to emerge. And, she will walk you through the steps of creating a brand experience that will stand out and get you noticed. If time allows, worksheets will be handed out to help take the first steps in revealing if your brand needs a refresh.

Category:

Education

Tags:

• Christine
• Tieri
• smith
• jones
• Advertising
• Branding
• Surviving
• The
• Economy