Liggett Stashower partnered with GoGorilla to welcome Spring with the Freshaire Paint campaign, which provided maximum exposure in high traffic areas in multiple markets. The GoWATERSTENCIL campaign was executed alongside the use of GoMODELS, resulting in a unique multi-platform strategy for exceptional market penetration and visibility. GoWATERSTENCILs covered Atlanta, San Francisco and Seattle with a total of 86 locations and 190 stencils overall.In the end, this dynamic strategy caught the eyes and noses of pedestrians across the country each day. With heads turning and consumers gazing at both GoModels and sidewalk stencils, this campaign was a complete success in each market!
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