Zoo Records "Hidden Sound"
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Uploaded by LeoBurnettWorldwide on Jun 22, 2010
This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.
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hats off :-)
muradboaz 6 months ago
the company i work for offers a free trial for professional QR code tools, check it out at Mobile Discovery -Ryan
da134028 1 year ago
very cool.
da134028 1 year ago
cool
dearhoney 1 year ago
@BigAppleChannel1 yes, contact dean@soundwell.tv
bigmartin3000 1 year ago
This is amazing! I second what BigAppleChannel1 said, except I'm in Seattle.
avahicreasei 1 year ago
Awesome! Very creative. Luv it. I'm in NYC and would love to be a part of this type of marketing. Are there any project needing freelance help?
BigAppleChannel1 1 year ago