Monopoly 'City Streets' campaign from Tribal DDB London

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Uploaded by on Jun 15, 2010

The IAB speak with Simon Richings, deputy head of creativity at Tribal DDB London about much loved game Monopoly and how they refreshed the brand online with the Monopoly 'City Streets' campaign.

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00:10 | The strategy

01:00 | The challenges

01:45 | The discoveries

02:40 | Refeshing Monopoly

Discover more about how to use creativity within online advertising at http://www.creativeshowcase.net

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