The IAB speak with Simon Richings, deputy head of creativity at Tribal DDB London about much loved game Monopoly and how they refreshed the brand online with the Monopoly 'City Streets' campaign.
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00:10 | The strategy
01:00 | The challenges
01:45 | The discoveries
02:40 | Refeshing Monopoly
Discover more about how to use creativity within online advertising at http://www.creativeshowcase.net
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