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KRAFT Mac & Cheese "Smiling Noodle" Digital Out-of-Home

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Uploaded by on Aug 17, 2010

Genius of CP+B for Kraft Mac & Cheese!

No campaign is complete these days without some interactive engagement with the consumer.

Partnership with CP+B, MediaVest who worked with Monster Media on "interactive storefront displays" that will say all but "cheese". Using consumer facial recognition technology that will make the noodle smile back at passersby.

VERY COOL!!!

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Education

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Standard YouTube License

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