Latet silent protest

The Challenge: To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause.
The creative solution: To create a buzz so loud no one could ignore it, using the strongest tool available: a silent protest. For this agency Shalmor Avnon Amichay / Young & Rubicam choose the most important protest place in Israel, Rabin Square in Tel Aviv. The square was filled with 10,000 human-like cardboard "demonstrators", all carrying the same writing:
"One million hunger in silence.
Donate a meal by SMS or go online at http://www.latet10.co.il".

Category:

Nonprofits & Activism

Tags:

• hunger
• latet

[camelio63]

Miser jews begging for money!! just sell the gold that you save and feed your self!!