Automotive Dealership Digital Marketing ActivDashboard by ActivEngage

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Uploaded by on Jan 20, 2011

Todd Smith of activEngage Inc. (www.activengage.com), the Automotive Industry's trusted auto dealer live chat service provider, explains how the activDashboard digital marketing analytics tool gives automotive dealerships a competitive advantage.

activDashboard incorporates all marketing data from live chat, phone, email, third party lead sources, website analytics and more. The data is then integrated and analyzed to provide dealerships, dealer groups and manufactures advanced business intelligence to create the most effective marketing mix. ActivDashboard benefits all dealership types, and is especially valuable for dealer groups who need to aggregate individual dealership marketing metrics in one location. This ends the inefficiency of creating and monitoring multiple Excel reports because ActivDashboard puts the most important information into a single, powerful visual display. The data can be viewed from a high level and drilled down to the level of individual shoppers, including contact information.

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  • Activengage Chat is extremely annoying. While shopping for a used vehicle online it pops up over and over again. This dealer lost me as a customer because I can't freely browse their website due to the implementation of activengage..

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