AdWords Campaign Experiments - Control vs. Experiment

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Uploaded by on Apr 28, 2011

AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions.

In this video, we'll give you guidelines on when to use the control and experiment splits when you create an AdWords Campaign Experiment.

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  • I hope that Google will continue to provide more support vids for how to use their products... Google's edu output for users has been weak for while. These series suggest a positive change in Google's management attitude towards user support.

  • thumbs up if you like AdWords Campaign Experiments - Control vs. Experiment

  • When this new feature will be available for all the accounts?

    Sorin

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