London Underground Digital Escalator Panels, Very clever !

While in London at the weekend I was amazed by the new digital posters on the Underground tube Escalators, If you are into clever use of technology then you may like this.
These displays are at several underground tube stations, the video footage you can see here I took at Charing Cross and Leicester Square stations on Bank Holiday Monday 5th May 2008 at 1pm and 2pm.
What I found interesting was how some of the adverts shown have objects which appear to traverse multiple panels such as a car driving down panel after panel which is a very clever effect.
See the car cross-panel animation at 01:09

After watching this a few times I have realised that its just the same advert but it has been cleverly designed and timed such that as the car leaves one panel, it starts the video in the next panel where the car enters it thus giving the illusion of it moving across panels.
Notice that the same advert at 00:20 shows the car going UP so they must have created the adverts differently for each side of the Escalator!
I do like this clever stuff.
Perhaps someone who makes these adverts for the panels can comment on how you manage to sequence them like this.

Just watched this video at 00:13 ...
http://www.youtube.com/watch?v=oy1QVTeVI_Y
And not sure again now as Rocky runs up the panels BUT the panels dont have the same background in each so hows that done?

Traditionally the wall space above the handrail alongside the Escalators on London Underground Stations has been filled with paper poster adverts but these very snazzy looking digital adverts are very
eye-catching as you can see in my video.

Each display is a 23" diagonal LCD TFT display 1280 x 1024 pixels, The Tottenham Court Road Station
has 66 of these Digital Escalator Panels (D-EPs) thats 33 on either side of the escalator.

Each display has its own solid-state digital media player mounted inside and a controller connected by Ethernet
to a Digital View CentrePoint system.

This is the world's first digital poster system, specifically designed for use on Escalators.
If you don't know what an escalator is then see here...
http://en.wikipedia.org/wiki/Escalator

Comment if you like this short video.


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If you have some footage of other clever adverts that cross the panels like this then post a video responce to this one.

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Thanks
Andy

Category:

Science & Technology

Tags:

• London
• Underground
• Tube
• Escalator
• Advertisements
• Posters
• Digital
• View
• Panels
• DEP
• dynamic
• signage
• technology
• LCD
• DEPs

[ollie97277]

i saw those when i went to london in may 08 and there was a star flying through different backgrounds. i thought to myself.. what has london become? theyve even got digital advertisements on the sides of buses now

[comedyhunter]

Really on buses? do you mean inside them?

[ollie97277]

on the side of them, where they usually have advertisements

[comedyhunter]

Sounds clever, not seen those will have to look out for them next time.

[99boy]

Nice work! What music did you use?

[comedyhunter]

As per music credits at 0:31 in video.

[BenPel321]

@JEKYLLMYHYDE Isn't really a waste of electricity when the advertising pays for it.

[kakureru]

ide trade that clever use of tech for a flying car...

[MoilAndToil]

@AustinFX4

Dear Austin,

You are quite right to say it is 'wasteful'.

Obviously these were thought a bright idea by someone with easy money prior to October 2008.

cheers.

from,

del-boy

[paddington68]

@AdorableRuffian For the love of God please don't make it possible to use mobiles on the underground

[1234567loading]

london is the best city on earth

[applesweeter]

One word: NICE

[scjason420]

lol just built another power plant.

sheesh.

[ajaaronjoe]

G-20

[AdorableRuffian]

Gimmicks like this are all very well - but under the surface, the Tube is an antiquated system with peeling paint and 50 year old trains.

You can't even use your mobile phone on the Underground for heaven's sake. The Metro system in Newcastle has had mobile transmitters underground for nearly 5 years now, and Glasgow has just gone fully mobile. What has taken London so long?

[zideeq]

wow they look nice, shame when you leave the station you know you're in a fucked up place