William McDonough: The wisdom of designing Cradle to Cradle

http://www.ted.com Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

Category:

Science & Technology

Tags:

• William
• McDonough
• ted
• tedtalks
• talks
• design
• sustainable
• architecture
• 'cradle
• to
• cradle'

[dwilt4rville]

Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, accrues solar energy as fuel, makes complex sugars and food, creates microclimates, changes colors with the season, and self replicates. Why don’t we knock that down and write on it?

[kasaisza]

what an inspiring presentation, it gives me hope

[b5i6ll7y]

But once again it will boil down to the giants of industry and the giants of anything that makes billions every year off the poor and the down trodden to change their minds and go in a different direction and actually help and save these people from their sad and crap existence.

[b5i6ll7y]

A great video I thoroughly enjoyed it he is very witty to, but not one word about the cost it would be to live in one of these great cities or the cost of buying the carpets, the toys,meterials, cars, or any other thing that is manufactured. Lets face it unless they are practically giving them away, then once again the poor will be screwed.

[MrPEDOCTOR]

it so inspiring... 

[IDWFine]

This is awesome! wish I could get on board with these guys and help make this happen world wide!

[hedonism13]

What is the music from 0:00 to 0:18 called?

[AZipp161]

@reivenlocke There was an article writtne in 2008 called Green Guru Gone Wrong: William McDonough. It really threw the book at McDonough in terms of being egotistical and greedy to just push his certifications for big bucks. I'm not sure if the author behind the article is of high validity, but its worth a read though...

I tend to aggree with your thoughts after reading and seeing a few of his speeches on youtube.

[AZipp161]

At 14:28 he mentions that he is rolling out a public database of all the safe chemicals for material design. Does anyone know where this database is?

[reivenlocke]

McDonough, from what I've heard from him on New Dimensions and TED, comes off with his ideas of cradle to cradle design as a guy that wants to bemoan every other ecological design schema in favor of his own. His sanctimonious attitude is going to step on the toes of the people that will pay the money to get his ideas off the ground. That's why for all his talk, none of his lofty ideas will see the light of day.

[TheSuperwhuffo]

@lukerides666 Amen to that!! Jaque Fresco and him are two birds on the same tree...