Consumers in China Lead Global Trends - Ericsson Business Innovation Forum 2010

A new Ericsson ConsumerLab report, released in conjunction with the Ericsson Business Innovation Forum in Shanghai from May 17-19, explores the behaviors, trends and circumstances of China's nearly 800 million mobile phone subscribers and 380 million internet users. With mobile penetration of 56 percent and 8.8 million new subscriptions a month, China has one of the most dynamic markets in the world, as well as the fastest-growing major economy. GDP growth of 8 percent in 2009 and rising incomes are increasing spending power and material wealth. But the picture varies across this enormous country. The urban, rural and youth markets in particular show extreme diversity in user sophistication and demand for services. Consumer trends in China pave the way for global habits, say experts. Innovation must be fostered in order to keep up with this burgeoning market in telecoms, they add.

Category:

Science & Technology

Tags:

• Ericsson
• Innovation
• China
• Trends
• Consumer trends
• multimedia
• ConsumerLab
• Shanghai
• Mobile
• Mobile Phone
• Internet