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Gatorade Mission Control

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Uploaded by on Jun 15, 2010

What does it take to actively engage millions? The voices of our athletes and influencers are heard with Gatorade's Mission Control. This is because we go to the epicenter of the conversation. It's all about creating the dialogue, proactive outreach and continuous tracking. Our pride is in monitoring the pulse of the Gatorade brand.

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Sports

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  • I heard Gatorade can give you cancer.

  • @KatyTheLady31 Welcome to Web 2.0 :) I'd rather have a brand who cares about its consumers thoughts, than a brand who ignores them.

  • READ THIS GATORADE YOU ARE STUPID GET BACK TO THE OLD REAL GATORADE THAT YOU COULD DRINK AND NOT MISTAKE FOR WATERED DOWN KOOL AID!

  • so basically Gatorade is spying on people to stay current on consumers wants and needs & getting driven by consumers not the other way around....wow..times HAVE changed. ;)

  • Wow..this is crazy..there really is a Mission Control w/ IT people? Very interesting....

  • Great catchy / snappy video, and a super example of a brand taking Media Monitoring seriously =)

  • just pure water for me

  • Very cool - great to see Gatorade is actively monitoring and engaging with their brand's customers in a command center. I'd love to have a video like this for prospects and customers of our brand monitor product.

  • HO LLY SHIT! This thing is beyond my mind! I hope yo work like this someday in advertising!

  • I'm a fan of your work. Connect with me on facebook by clicking How To Do Internet Marketing The Right Way

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