The Microbubble Economy (Part 1 of 2)

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Uploaded by on Nov 18, 2010

Increasingly driven by social media, the U.S. economy (and to a lesser extent the Euro zone) has moved into an era of sequences of buyers quickly embracing trends and transactions, followed by skittishness, then flock abandonment. We call these miniature cycles of boom-and-bust "Microbubbles."

B2B and B2C businesses can address these issues to not only prevent revenue and long-term goodwill disaster, but ensure transactions complete during this most critical time.

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  • This is my second video I've seen by Barry Collin -- just came off the TEDxNASA presentation he did on the Age of the Specialist. This one is also fascinating. I can see how this trend for social media marketing can really be affected by this flock and flight behavior. Seems to me all the social media folk out there should see this.

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