"Dream Big": HP India's new campaign for printers with SRK

HP's Imaging & printing Group has just launched its new commercial featuring Shah Rukh Khan for its marketing campaign 'Dream Big'. The campaign focuses on the empowerment of small & medium businesses, in sync with HP's core philosophy of delivering simple and rewarding technology experiences that are uniquely innovative, intuitive and empowering. By creating an experience that transcends all business and customer requirements, ``Dream Big'' will help develop an emotional connection between people and the HP brand.

The campaign will adopt an aggressive 360-degree approach covering broadcast, online, outdoor, print and viral marketing initiatives such as Short Message Service (SMS).

Category:

Entertainment

Tags:

• HP
• Advertising
• commercial
• TVC
• Shahrukh
• Shah
• Rukh
• printer
• printing