Circuitboard

This is a bit of "eye candy" created by David Whitefield Jones of VisualWorks http://www.visualworksinc.com for a trade show Fujitsu attended a few years back. It was shown on giant monitors to attract attention, create buzz. For one shot, we needed to fly the camera right into the iris of a child (my son's) eye. The only way to do that safely was to actually dolly the camera fitted with a special close-up lens backward from his eye and reverse the shot in post production. The lens at the first of the shot was about a millimeter from his iris (in full focus) which caused him a lot of blinking since it contacted his lashes. Don't worry, I was right there, one foot away the entire time. Also catch the circuit board travel which required two teams to operate the robotics, allowing a periscopic lens to travel through a twisting corridor made of old circuit boards. A layer of 3D by artist Charles Morpheus was composited and rendered over that live shot and voila, an attention-getter. If your company needs help with effective and memorable marketing, sales or training, please contact me at david@settlementmedia.com. Thanks for watching.

David Jones

Category:

Film & Animation

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