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Tracking Your Brand in Social Media

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Uploaded by on Feb 27, 2008

What are people saying about your brand? What are the issues and topics that are engaging your customers? How are individuals influencing others with their thoughts and comments? Bant Breen interviews Chris Ramsey of Radian6 to discuss the state of online social media tracking and monitoring.

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Science & Technology

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Standard YouTube License

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  • This would be a great PR tool, but I don't see how you can use this to help benchmark and/or judge your ROI.

  • Good intro to social media monitoring. However: since this is just one provider, the video is slightly "promitional". Are there other interviews with other providers of social media monitoring?

    --Al

  • Aw.... the music was made with Cinescore. Nice!

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